Design for Interaction
Faculty of Industrial Design Engineering
Over the past decades, the subjective meaning of products and services has steadily gained in importance in design processes. Increasingly, a deeper understanding of users, their lives, and aspirations, has become key for developing successful propositions. As a result, there is a growing need for designers who are expert at 'the user perspective' of products and services, who understand the impact products have on people's lives, their experiences, motivation, and their behaviour.